Facebook adds new features to gain advertisers’ trust
Original story via ADWEEK.
Has your company tapped in to the data gold mine that is social media yet? The current market is so lucrative that many social media sites are making every effort to establish a trusting relationship with marketers. Facebook recently rolled out multiple new measuring tools marketers can use for collecting data, one of which is called a “pre-impression activity breakdown.” It measures who clicked on your ad and if they have been exposed to the brand in the past on the site. While social media isn’t the end all of marketing, it certainly has its place, and there’s no denying sites like Facebook certainly have the usage numbers brands covet. As the relationships grow, expect to see an evolution in social media’s role in data-driven marketing.
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Can digital and TV data coexist?
Original story via MarketingDIVE
The way we consume “entertainment” is always changing. Netflix has revolutionized how people watch TV shows, and in response, has also changed the way marketers collect data. As consumers shift to on-demand entertainment options, measuring the ROI on an advertisement is becoming more difficult. Companies seek transparent and concise marketing research, but with the current digital and TV data worlds colliding, it is almost impossible to develop a clear picture. The right partnerships and strategy will make all the difference as companies find themselves in uncharted waters going forward.
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Data Visualization of the Week
Natural disasters are just a part of life. And while there’s still not a definitive prediction model for phenomenon such as earthquakes, we’re getting better. This visualization shows how scientists are charting earthquakes that date back to 1898 and using the data to label earthquake hotspots and predict future ones. Any advanced notice is a good thing. The ability to extend that notice has the ability to significantly limit devastating loss of life.