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Mobile’s Role in Data-Driven Marketing, the Changing Tide of Social Media Marketing and the Lower Cost of Data

The Quid Pro Quo of Data-Driven Marketing and Mobile Original story via Mobile Business Insights   We’ve been talking in this space for months about the expanding role of data in marketing. Data-driven marketing is how folks in the business are more effectively targeting, engaging with consumers and holding themselves accountable to the overall success of   Continue Reading

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