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Data-Driven Marketing Can Save the Brands

  Brand strength suffers without analytics Original story via AdWeek An unfortunate trend in marketing over the last decade or so has been for companies to reach for short-term success at the expense of deeper brand building. Here in 2017, brands are suffering. Brand building has taken a backseat, but there is a way to   Continue Reading

Marketing Automation a Must for Data-Driven Marketers

  Many Marketers Remain Slow to Adopt Marketing Automation Original story via Forbes Largely believed to be one of the foundations of data-driven marketing, marketing automation is designed to help companies be more efficient and more exact through all of their channels and ultimately drive more conversions. And while that sounds great, only 53 percent   Continue Reading

Tapping into Data Goldmines

  Using data goldmines to enhance your customer’s experience Original Story via MarketingTech Has your company dived into the data mining industry? If not, you could be losing out on opportunities to enhance many aspects of your business. Data mining can accomplish a lot, but when the information collected is applied to your customers’ experience,   Continue Reading

When Data Marketing and Social Media Join Forces

  Facebook adds new features to gain advertisers’ trust Original story via ADWEEK. Has your company tapped in to the data gold mine that is social media yet? The current market is so lucrative that many social media sites are making every effort to establish a trusting relationship with marketers. Facebook recently rolled out multiple   Continue Reading

The Data of Customer Satisfaction

  Net Promoter Score can help shape data-driven marketing strategy Original Story via Inc. High customer satisfaction is a key indicator of company growth, but many companies struggle to measure it. That’s where data gleaned from your Net Promoter Score (NPS) comes in. NPS is considered one of the best ways to discover customer satisfaction   Continue Reading

Building Trust Through Data

Data-driven marketing can repair the customer relationship Original story via Visual Matters Do your customers view your company as one that cares about them? Truth be told, there’s a real chance they don’t. Survey results show that a majority of consumers believe companies are strictly seeking a profit above anything else and don’t have their   Continue Reading

Creating the Single Customer View

Single Customer View takes center stage for data-driven marketers Original story via MarTech Advisor Consumers share data from many different angles. At a very basic level, what a person shops for at a brick-and-mortar location might be significantly different from what he or she traditionally buys from the same store online. Marketers who find a   Continue Reading

Marketers Eye New Source of Consumer Data, the Challenges of Data-Driven Tactic Adoption and the Use of Psychographics

Amazon willing to share Alexa data with some marketers Original story via AdvertisingAge People are spending more time talking to their homes these days. Well, more specifically they’re talking to their home IoT (Internet of Things) devices such as the Amazon Echo or Google Home. In fact, it’s estimated that by the end of 2017,   Continue Reading

Mobile’s Role in Data-Driven Marketing, the Changing Tide of Social Media Marketing and the Lower Cost of Data

The Quid Pro Quo of Data-Driven Marketing and Mobile Original story via Mobile Business Insights   We’ve been talking in this space for months about the expanding role of data in marketing. Data-driven marketing is how folks in the business are more effectively targeting, engaging with consumers and holding themselves accountable to the overall success of   Continue Reading

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