Net Promoter Score can help shape data-driven marketing strategy
Original Story via Inc.
High customer satisfaction is a key indicator of company growth, but many companies struggle to measure it. That’s where data gleaned from your Net Promoter Score (NPS) comes in. NPS is considered one of the best ways to discover customer satisfaction level because it is easy, cheap and can be quite indicative of what’s working, what isn’t and what the future might hold. NPS surveys are not as complex as other customer satisfaction surveys, which makes getting responses much easier. They can be nuanced in certain ways, but in general, an NPS survey asks the customer how likely they would recommend the company to a friend or relative. Results can paint a picture of your average customer’s experience and label a problem if there is one. This article provides details on calculating an NPS score, and the role it has in your overall data-driven marketing strategy.
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Data Visualization of the Week
People love food. We have TV channels devoted to it, we post pictures of it on social media and apparently, we’re doing a lot of food Googling. In this visualization, Google News Lab and Truth & Beauty teamed up to analyze common food searching trends, and it certainly varies by month (seasonality of produce has something to do with that). Called The Rhythm of Food, there are some interesting findings here, such as a very specific window of time that the Pumpkin Spice Latte is mostly searched for or an even more acute window for the Mint Julep around the running of the Kentucky Derby.