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The New Approach to Targeting, Marketer Accountability and Putting Science to Work

B2B + B2C = People-Based Marketing Original story via AdExchanger Traditionally, marketing has been either B2B (business to business) or B2C (business to consumer), and almost never do their paths cross. As technology advances and data analysis becomes more sophisticated, this great divide finds itself closing rapidly. Why? Well, for starters, unless a C-level executive   Continue Reading

Growing Revenues, Building Relationships and Social Media

Survey: Data-Driven Marketing Boosts Revenue Original story via The Drum. Is your data paying off? Based on a recent survey, it is for many companies across the country. The Direct Marketing Association and Winterberry Group found that nearly 41 percent of U.S. marketers say their revenues from data-driven marketing have grown this year. Additionally, company   Continue Reading

Sensors, Stats and Shipping Lanes

Your Phone Is Talking About You Original story via AdAge. Don’t look now, but you’re being watched. No, not online. Well, yes online, but that’s not what we’re talking about. We’re talking about the rise of proximity sensors in brick and mortar retail environments, and the conversations they’re having with the smartphone in your pocket.   Continue Reading

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