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Creating the Single Customer View

Single Customer View takes center stage for data-driven marketers Original story via MarTech Advisor Consumers share data from many different angles. At a very basic level, what a person shops for at a brick-and-mortar location might be significantly different from what he or she traditionally buys from the same store online. Marketers who find a   Continue Reading

Marketers Eye New Source of Consumer Data, the Challenges of Data-Driven Tactic Adoption and the Use of Psychographics

Amazon willing to share Alexa data with some marketers Original story via AdvertisingAge People are spending more time talking to their homes these days. Well, more specifically they’re talking to their home IoT (Internet of Things) devices such as the Amazon Echo or Google Home. In fact, it’s estimated that by the end of 2017,   Continue Reading

Mobile’s Role in Data-Driven Marketing, the Changing Tide of Social Media Marketing and the Lower Cost of Data

The Quid Pro Quo of Data-Driven Marketing and Mobile Original story via Mobile Business Insights   We’ve been talking in this space for months about the expanding role of data in marketing. Data-driven marketing is how folks in the business are more effectively targeting, engaging with consumers and holding themselves accountable to the overall success of   Continue Reading

Stats, Strategies and Sidestepping Setbacks

The Numbers Are In: Marketers Feeling Left Out Original story via CMO.com Who doesn’t like a good statistical rundown? The headline of this piece might be taking some hyperbolic liberties (we’re not sure these statistics are in fact mind blowing), but the findings with regard to data-driven marketing and its impact on the industry are   Continue Reading


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