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Building Trust Through Data

Data-driven marketing can repair the customer relationship Original story via Visual Matters Do your customers view your company as one that cares about them? Truth be told, there’s a real chance they don’t. Survey results show that a majority of consumers believe companies are strictly seeking a profit above anything else and don’t have their   Continue Reading

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Go Deeper with Data Marketing

  The new data marketing: scratching the surface just won’t cut it Original story via SitePoint   At this point, data-driven marketing is what sets apart the haves from the have nots. But as the practice becomes more sophisticated, so too must the marketers who are in the trenches with the numbers and analyses. Companies   Continue Reading

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Building a Better Data-Driven Marketing Model

  Data-driven approach must be the norm, not the exception Original story via Forbes Marketing in a holistic sense is constantly changing. Of course, new strategies and fads come and go, but there are certain approaches that become foundational imperatives in the industry. Data-driven marketing is the latest to join the club, and it’s perhaps   Continue Reading

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How Data Has Reinvented the Webinar

Is it time to dust off the webinar? Original story via Australian Anthill The way marketers use data is helping to reinvent current marketing techniques and resurrect ones that might have fallen by the wayside. The webinar could be the latest to rise from the ashes thanks to data-driven marketing approaches. Predominantly used in B2B   Continue Reading

April 28, 2017

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Data-Driven Marketing Pumps New Life into Targeted Campaigns

Advertisers Getting Into Data Specifics Original story via AdvertisingAge As data-driven marketing continues to evolve, it makes sense that advertisers would look for a variety of data based on their target audience. Advertisers today are getting specific. For example, in 2016, retail brands were interested in consumer profiles, while automotive and finance advertisers, among others,   Continue Reading

April 13, 2017

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Study Examines Difficulties Facing Data-Driven Marketers

Data-driven marketing not always easy to execute Original story via DMN While data-driven marketing has gone from a buzzword to an essential piece of any marketer’s repertoire, it’s not always the easiest thing to execute. In fact, a recent study suggested that many in the industry face a number of difficult challenges when trying to   Continue Reading

March 31, 2017

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Creating the Single Customer View

Single Customer View takes center stage for data-driven marketers Original story via MarTech Advisor Consumers share data from many different angles. At a very basic level, what a person shops for at a brick-and-mortar location might be significantly different from what he or she traditionally buys from the same store online. Marketers who find a   Continue Reading

March 17, 2017

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Marketers Eye New Source of Consumer Data, the Challenges of Data-Driven Tactic Adoption and the Use of Psychographics

Amazon willing to share Alexa data with some marketers Original story via AdvertisingAge People are spending more time talking to their homes these days. Well, more specifically they’re talking to their home IoT (Internet of Things) devices such as the Amazon Echo or Google Home. In fact, it’s estimated that by the end of 2017,   Continue Reading

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Mobile’s Role in Data-Driven Marketing, the Changing Tide of Social Media Marketing and the Lower Cost of Data

The Quid Pro Quo of Data-Driven Marketing and Mobile Original story via Mobile Business Insights   We’ve been talking in this space for months about the expanding role of data in marketing. Data-driven marketing is how folks in the business are more effectively targeting, engaging with consumers and holding themselves accountable to the overall success of   Continue Reading

February 2, 2017


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