Misix Library

How Data Has Reinvented the Webinar

April 28, 2017


Is it time to dust off the webinar?

Original story via Australian Anthill

The way marketers use data is helping to reinvent current marketing techniques and resurrect ones that might have fallen by the wayside. The webinar could be the latest to rise from the ashes thanks to data-driven marketing approaches. Predominantly used in B2B marketing, webinars can recruit prospects and collect data that can help companies carry them through the entire customer journey. Thanks to data, webinars are poised to go far beyond a simple presentation and a few leads here and there.

More on webinars:

Content Marketing is a Numbers Game: 3 Ways to Use Webinars to Increase Your Odds



Data-driven success music to Spotify’s ears

Original story via Content Standard

Streaming music titan Spotify is making waves with its data-driven marketing approach. The company has been able to create better personas, which allows them to create better targeted ads and helps them collect even cleaner data. And the results are there. The success of Spotify’s latest data-driven campaigns is a testament to the many different ways data can help a brand connect to its audience. One entertaining example was a personalized message sent to a particular subset of people in England: “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote, hang in there.”

More on data and targeted marketing:

With more data on consumers, advertisers target generations differently



Brush up on data-driven marketing best practices

Original story via PerformanceIN

Now that many marketers are hitting their stride with data-driven approaches, it’s probably a good time for a check in to make sure you’re aligned with some best practices. Remember, data can open many doors for companies or brands, but things can go haywire in a hurry if the information is no good or incomplete. Quality is always better than quantity, and the only way new trails are going to be blazed is if you’re not scared to try something new. Making sure all your ducks are in a row at the beginning is much better than being surprised with bad news at the end.

More on data-driven marketing best practices:

How a data-driven culture enables innovation and empowerment in an adaptive enterprise



Data visualization of the week

There’s no question that social media is a very important part of any marketer’s repertoire. It’s important to have clear messages, engaging content and information that makes it worth a reader’s time to stop scrolling. However, there’s more to it than simply what you post. It’s also about when you post. This visualization takes a closer look at social media timing and might help explain why certain posts do better than others.


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