Misix Library

Dan Martens


The New Approach to Targeting, Marketer Accountability and Putting Science to Work

B2B + B2C = People-Based Marketing Original story via AdExchanger Traditionally, marketing has been either B2B (business to business) or B2C (business to consumer), and almost never do their paths cross. As technology advances and data analysis becomes more sophisticated, this great divide finds itself closing rapidly. Why? Well, for starters, unless a C-level executive   Continue Reading

New Accessibility Standards Are Coming

In the United States, agencies and companies contracted by the government are required to follow certain guidelines to make sure their products or services are accessible to people with disabilities. This extends to digital media and information technology, under what’s known as Section 508 of the Rehabilitation Act. These guidelines are set by the Access   Continue Reading

Growing Revenues, Building Relationships and Social Media

Survey: Data-Driven Marketing Boosts Revenue Original story via The Drum. Is your data paying off? Based on a recent survey, it is for many companies across the country. The Direct Marketing Association and Winterberry Group found that nearly 41 percent of U.S. marketers say their revenues from data-driven marketing have grown this year. Additionally, company   Continue Reading

Accessibility in the Digital Age

Over the past 25 years, the internet has become a large part of our culture and society, and significantly impacts the way we live, work and play. According to the World Bank, 87.4% of people in the United States were users of the internet in 2014. But while it may appear that any person with   Continue Reading

Sensors, Stats and Shipping Lanes

Your Phone Is Talking About You Original story via AdAge. Don’t look now, but you’re being watched. No, not online. Well, yes online, but that’s not what we’re talking about. We’re talking about the rise of proximity sensors in brick and mortar retail environments, and the conversations they’re having with the smartphone in your pocket.   Continue Reading

Misix College Basketball Simulator

Data updated through all games played on: 4/04/16. Notes: The Win Prob. percentage represents the simulated probability that the team will win the matchup, while the Cover Prob. percentage represents the simulated probability that the team will cover the user-provided spread. These figures are based on 50,000 simulations. The results bar illustrates the Win Probabilities   Continue Reading

Learning to Defend the Three

Before we begin this post, let’s start with a tweet from one of our favorite accounts covering Marquette basketball: This got us thinking about why this might have been the case during the early tweet-inspiring games, and also made us wonder if the issue has continued to plague this young Marquette team through the rest   Continue Reading


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